Pixelhatch

Portfolio and opportunities

I turn loose briefs, moving parts and deadline pressure into clear creative work people can actually use.

I’m Reuben Lenoir, founder of Pixelhatch and a creative services designer with 15+ years of experience across brand, campaign, digital, content and production delivery.

This page is my portfolio for freelance work, contract projects, part-time opportunities and broader creative or digital roles. I’m useful when the brief is a bit loose, the important bit is buried, the design needs sorting, or everyone has talked around the problem for long enough. I can find the shape, make the work easier to read and get it moving without sanding all the personality off it.

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Melbourne based Freelance, contract and part-time open Brand, digital, content, motion and systems

Quick hire

Need something done this week?

I can jump into fast-moving freelance work, delivery support or overdue creative tasks without turning it into a three-week warm-up lap.

Website updates and landing pagesCampaign assets and rollout supportSocial content and motion graphicsBrand cleanup and design supportPresentations, PDFs and visual commsContent restructuring and clarity fixes

Selected work

Work that shows range, judgement and the ability to get useful things finished.

These projects sit across campaign delivery, production-heavy environments, brand systems, digital integration and new product thinking. The thread through them is simple: understand what needs to land, make it clearer, and build something people can read, use and trust.

Battlecat character artwork for the career signal repair product.

Career signal repair product

Battlecat

A live career signal repair product for senior creatives, designers, strategists, marketers and experienced operators whose experience is strong, but not always being read properly by modern hiring systems.

Outcome: Shaped the brand, product direction, copy system and web experience around a practical truth: good experience still has to be easy to understand quickly.

  • Built the positioning around signal repair, not generic career coaching
  • Turned recruiter feedback into first-read product logic, clearer checks and practical repair pathways
  • Created a distinctive editorial web experience for senior creative talent
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Brand, product strategy and front-end build

Zombify

An AI model deprecation monitoring product for developers and teams relying on model APIs, shaped from brand idea through product positioning, UI and launch-ready web delivery.

Outcome: Turned a technical lifecycle risk into a clear indie product with a memorable brand, product narrative, monitoring logic and shipped public web experience.

  • Created the brand, product story and front-end experience
  • Translated model lifecycle risk into a simple monitoring proposition
  • Built a practical product expression for indie developers and technical teams
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Pack Your Summer Smarts campaign artwork displayed on a mobile phone.

Art direction and motion design

Pack Your Summer Smarts

A behaviour-change social campaign built for fast-scroll attention, translating public safety messaging into something engaging, memorable and easy to act on.

Outcome: Delivered more than 1 million impressions, reached more than 303,000 people and achieved 11.03% engagement while keeping the message clear, useful and effective.

  • Turned essential safety information into high-performing social content
  • Balanced public communication goals with audience engagement
  • Showed strong execution across concept, scripting, motion and delivery
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Multiple Parks Victoria web page designs shown side by side.

UX, UI and digital system design

Parks Victoria digital integration

A scalable digital design system translating a physical experience brand into a clearer, more intuitive online journey across complex public touchpoints.

Outcome: Improved consistency between print and digital channels, strengthened brand cohesion and supported a smoother customer journey across the Parks Victoria ecosystem.

  • Translated brand into a usable digital system, not just a visual layer
  • Improved navigation, hierarchy and accessibility thinking
  • Helped create a more coherent experience from inspiration through to planning
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Grampians Peaks Trail merchandise and brand rollout examples.

Brand identity and rollout

Grampians Peaks Trail

A culturally informed identity system built for one of Victoria’s major tourism experiences, spanning signage, merchandise, print and digital touchpoints.

Outcome: Delivered a recognisable and scalable visitor brand that strengthened cohesion across formats while reflecting cultural context, place and heritage.

  • Built a distinctive brand within a broader experience framework
  • Handled multi-format rollout across physical and digital environments
  • Balanced strategic brand thinking with cultural sensitivity and stakeholder alignment
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Art direction hero image showing remote campaign production work.

Art direction and production

Remote campaign delivery

Art direction and campaign delivery across tourism, recreation and government projects, often in remote or high-pressure environments with many moving parts.

Outcome: Maintained consistency, quality and momentum across complex productions, helping teams deliver strong public-facing work under real-world pressure.

  • Coordinated suppliers, logistics and creative execution across changing conditions
  • Kept production aligned to communication goals and timelines
  • Demonstrated calm, reliable delivery where practical problems could easily derail the work
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Wayfinding signage designs for Parks Victoria experience brands.

Information design and signage systems

Wayfinding and experience brands

A large-scale wayfinding framework integrating six experience brands into a human-centred signage system designed for real-world visitor use.

Outcome: Improved clarity, usability and decision-making across diverse park environments while enabling consistent rollout across roughly 70 template variations.

  • Applied information hierarchy to environments where clarity really matters
  • Created scalable templates for varied site conditions and formats
  • Balanced brand expression with functional communication needs
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Telleo landing page showing AI visibility messaging for agencies.

Creative systems, product thinking and AI visibility

Telleo and AI visibility thinking

A design-led response to the shift from traditional search to AI-driven discovery, turning an emerging communication challenge into a practical service and platform direction.

Outcome: Developed a clearer framework for how brands can improve structure, visibility and trust in AI-driven environments while shaping a sharper commercial story around that work.

  • Identified an emerging market need and built a design response around it
  • Applied systems thinking to content, messaging, UI and service positioning
  • Showed initiative, future thinking and the ability to turn insight into practical output
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What I do

Broad enough to support different roles. Focused enough to be useful fast.

My work spans creative delivery, digital design, campaign execution, content systems and production support. That range is useful because most real projects do not sit neatly in one lane. They need someone who can understand the job, notice what is getting missed and help get the right version out the door.

Brand, campaign and creative delivery

Concept development, visual systems, campaign assets and rollout support across digital, print and public-facing work where the idea has to survive the handover, the deadline and the real world.

Digital, web and UI design

Websites, landing pages, interfaces and content systems that need to make sense quickly, look considered and give people a clear next step without making them work for it.

Content, motion and production support

Social content, motion design, video editing and production support for teams needing polished assets, reliable delivery and less friction.

Creative systems and AI visibility

Content, hierarchy and digital structure shaped so the useful stuff is easier to find, easier to trust and less likely to be missed on the first pass.

How I work

Creative experience with a good read of the room.

I’m often brought in when there’s a lot happening at once: loose direction, competing opinions, changing priorities, or work that has been talked about for too long and now needs to land. I ask the useful questions, find what is being missed and help turn the noise into something people can actually respond to.

+ Brand identity and design systems
+ Campaign concepts and multi-channel rollout
+ UI, UX and website design
+ Content structure, hierarchy and clarity
+ Motion design and video editing
+ Print, signage and publication design
+ Brief shaping and stakeholder wrangling
+ Adobe CC, Figma, Canva and WordPress

What you get

Someone who can read the brief, the room and the bit everyone is politely avoiding.

I bring design craft, but also the useful bit around it: judgement, questions, structure and the ability to make the work clearer without turning it into beige committee paste.

Best fit

This portfolio translates across a wide mix of roles.

  • Communications design and creative services roles
  • Campaign, content and brand delivery roles
  • UI, UX and digital design roles
  • Freelance, contract and overflow support
  • Innovation, AI-adjacent and future-facing content roles
  • Part-time opportunities with the right fit

Experience

15+ years across brand, campaign, digital and production delivery.

Work delivered across Parks Victoria, Victoria University, Tourism NT, Pixelhatch and a broad mix of public sector, tourism, education and small business projects.

Approach

Clear thinking, strong craft and work that does not make people guess.

My value sits in connecting strategy, communication and execution so the important parts are visible, the story is easier to read and the final output still feels like it came from people.

Open to projects and opportunities

Need someone who can step in, make sense of it and get the work moving?

I’m open to freelance projects, contract support, part-time roles and the right full-time opportunity. Send through the rough outline, the job description or the thing that keeps getting pushed to next week.

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