Journal
The thinking behind the work.
Frameworks, field notes, and practical steps for becoming the answer in the Tell era.
TEO: the umbrella
Why AEO, GEO and LEO belong together.
Agentic Branding
What it is, and why it is not just SEO.
Measuring AI interpretation
What to track and how to improve confidence.
Latest entries
I named the problem. Then I built the fix.
AI models do not fail on your schedule. They change state, get deprecated and quietly put your product at risk. I gave that risk a name, then built Zombify to catch it before users do.
TEO: Tell Engine Optimisation — Why Brands Must Optimise for Answers, Not Searches
For more than two decades, search shaped how we designed, wrote, and explained our businesses online. We chased rankings. We structured content for algorithms. We celebrated every small climb up the ladder. But that beha
Your Website Might Already Be Invisible
AI Visibility for Websites: Why Your Site Might Already Be Invisible Most websites look great. Yet to AI assistants, many are completely invisible. That’s why AI visibility for websites is now critical for brands that wa
Learn why primary research should qualify direction, not define it.
What if we’ve been using research the wrong way all along? During my Bachelor of Communication Design, I stumbled upon a simple shift that changed how I work. It still guides Pixelhatch today: strategy first, creative wi
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