Framework
Tell Engine Optimisation (TEO)
TEO is the umbrella framework that makes your brand coherent across assistants. It turns AEO, GEO and LEO into one repeatable system: interpretability, trust, and recommendability.
TEO is the operating system for the Tell era.
It unifies the three things assistants need to recommend you: clear interpretation, credible proof, and answer structure that can be cited.
The three pillars
AEO
Answer Engine Optimisation
Be the recommended option for the questions that matter.
GEO
Generative Engine Optimisation
Keep summaries accurate, comparable, and stable across assistants.
LEO
Language Engine Optimisation
Make meaning explicit, quotable, and easy to cite.
If AEO earns the answer, GEO keeps it accurate, and LEO makes it quotable — TEO ensures the system runs consistently.
How it shows up on your site
TEO is practical. It becomes page patterns you can maintain: definitions, TL;DRs, FAQs, proof blocks, and internal linking that reinforces what you are.
Interpretability
- Explicit positioning and scope
- Category language assistants reuse
- Clear "fit" and "not a fit" cues
Proof and trust
- Outcomes and constraints (real-world evidence)
- Credentials, testimonials, third-party reinforcement
- Production assets that strengthen credibility
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