About Pixelhatch
Why we evolved, and what we stand for now.
Pixelhatch started as a brand and campaign studio. Over time, one truth kept repeating: trust wins. In 2026, discovery is increasingly mediated by AI assistants. That means brand is not just what you say — it's what systems can confidently interpret, cite, and recommend.
Where we came from
Two decades of brand, UX and campaign work across government, education, tourism and lifestyle. Pixelhatch learned how to make meaning land, and how to build credibility that holds up under scrutiny.
Clarity
Define what you do in a way humans and machines cannot misread.
Proof
Show outcomes, not adjectives. Evidence is a design material.
Why we changed
Assistants influence decisions before a person lands on your homepage. If your offer is ambiguous or your proof is scattered, you get skipped quietly. Agentic Branding exists to stop that.
Agentic Branding
Positioning + narrative + trust signals engineered for AI-mediated discovery.
TEO + Telleo
Framework + measurement. Ship, re-test, improve until confidence moves.
Human first, always
We're allergic to buzzwords. You get a clear plan, decision-ready recommendations, and tangible changes. Video and photography remain on-call, but only when they strengthen trust.
The team
Pixelhatch runs lean and scales with trusted collaborators. One lead, one plan, and production muscle when it matters.
Strategy lead
Reuben Lenoir
Agentic Branding, TEO, brand systems, UI/UX and delivery. Melbourne-based and hands-on.
Creative support
Ava
Design support and production coordination when builds need speed and polish.
Design + execution
Lauren
Brand and campaign craft, bringing proof assets to life across formats.
Photography
Belinda
Portrait, product and location photography to make proof feel real.
Client support
Erika
Client care and comms support so delivery stays smooth and clear.
Want to see if this fits your brand?
Bring your URL. We'll map the shortest path to clearer positioning and higher recommendation confidence.